MIS 2 Assignment 7: All about GOOGLE
{ Posted on 3:48 PM
by Ariel Serenado
}
Google: The perfect search engine (Larry Page)
Nowadays, people of different places in different organizations are aware on the popularity marked by Google as a search engine. People find Google a convenient way to find a vast of information and ideas in different field of interest. Google paved the way for many organizations especially in the field of advertising. Google marked the highest revenue compared to its major and minor competitors all over the world. In search engine optimization it is always an ideal objective to give convenience in looking for a subject or a set of information in a very large resource. A good way to get many users in the search engine is making it really easy to use Google believes they should hide the complexity of their powerful and effective search engine from the followers so that they will be left with a simple, understandable way to get information they need. Google really does provide the best user experience possible, it refuses to make or deliver changes that would not benefit the users that go to their site. Google is a global technology leader focused in improving the ways people find and use information. Google maintain the world’s largest index of websites and other content and, via their automated search technology, make this information freely available, nearly instantly, to anyone with an internet connection.
Google is not just a popular search engine but also a business. Besides trying its best to satisfy its users it has to find way generating the most revenue. Google does this in a few different ways. The first one is the advertising which is the main source of the revenue that Google is getting from the advertisers, a program called AdWords paved for this business transaction thus, earning a high revenue among its competitors. A business using AdWords can accomplish greater cost effectiveness with their marketing budgets. AdWords is serving ads to thousands of third party websites who are part of the Google Network, this only means that advertisers using AdWords can target people by way of developing sites that are most likely be adapted by the people. The second way is offering its search technology, a program called AdSense paved for this particular business transaction. AdSense brings related texts, images, advertisements which are relevant to the content of your website. When a Google search box is added to your website, AdSense will deliver text ads which will go with the results of the visitors of the site, it also offers customization services. Thus, AdSense is not only maximizing the usability of the sites but also optimizes the operation. The third way is making money through Google Search Appliance which they sell to their customers. This transaction is very essential, especially that it delivers accurate search results throughout a number of documents. Meaning if the company will engage into Google Search Appliance, they will have its own search engine that works similarly with google.com. Thus, it gives the company’s employees, partners and customers the same quality that Google does.
Nowadays, people of different places in different organizations are aware on the popularity marked by Google as a search engine. People find Google a convenient way to find a vast of information and ideas in different field of interest. Google paved the way for many organizations especially in the field of advertising. Google marked the highest revenue compared to its major and minor competitors all over the world. In search engine optimization it is always an ideal objective to give convenience in looking for a subject or a set of information in a very large resource. A good way to get many users in the search engine is making it really easy to use Google believes they should hide the complexity of their powerful and effective search engine from the followers so that they will be left with a simple, understandable way to get information they need. Google really does provide the best user experience possible, it refuses to make or deliver changes that would not benefit the users that go to their site. Google is a global technology leader focused in improving the ways people find and use information. Google maintain the world’s largest index of websites and other content and, via their automated search technology, make this information freely available, nearly instantly, to anyone with an internet connection.
Google is not just a popular search engine but also a business. Besides trying its best to satisfy its users it has to find way generating the most revenue. Google does this in a few different ways. The first one is the advertising which is the main source of the revenue that Google is getting from the advertisers, a program called AdWords paved for this business transaction thus, earning a high revenue among its competitors. A business using AdWords can accomplish greater cost effectiveness with their marketing budgets. AdWords is serving ads to thousands of third party websites who are part of the Google Network, this only means that advertisers using AdWords can target people by way of developing sites that are most likely be adapted by the people. The second way is offering its search technology, a program called AdSense paved for this particular business transaction. AdSense brings related texts, images, advertisements which are relevant to the content of your website. When a Google search box is added to your website, AdSense will deliver text ads which will go with the results of the visitors of the site, it also offers customization services. Thus, AdSense is not only maximizing the usability of the sites but also optimizes the operation. The third way is making money through Google Search Appliance which they sell to their customers. This transaction is very essential, especially that it delivers accurate search results throughout a number of documents. Meaning if the company will engage into Google Search Appliance, they will have its own search engine that works similarly with google.com. Thus, it gives the company’s employees, partners and customers the same quality that Google does.
The business model of Google comprises three models includes, Customer Model, Value Model and the Revenue Model. Three underlying models relate to the business approaches and offerings by Google. Like in the case of the value model, it involves search and community. It actually defines the search technology that Google is offering to its constituents and the community that embraces the said technology. Revenue model involves search services, advertising, it clearly defines the core offerings of the Google which is the search engine service and the main source of their revenue, Advertising.
Google has two types of competitors, the major and the minor competitors. Major competitors are Yahoo! Inc. and the Microsoft Corporation. The minor ones are American Online (AOL) and Baidu. Yahoo owns the world’s most popular websites and believes in multidimensional approach, wherein they identify what people want and out of it they can create a product that best suit to their clients’ needs. Google on the on the other hand owns the world’s leading online search engine, its mission it to transform the today’s world in storing or finding information. American online is an ISP or Internet Service Provider, in which subscribers nowadays are shrinking because of the development of broad band network technology. Baidu on the other hand is a Chinese search engine. It claims the biggest search engine in Chinese Language, the most popular feature of the search engine id to support MP3 search.
Furthermore, Google provides inclusion and frequent updating in their sites for free. Meaning anybody’s website could be in search results as possible. The unique about Google is that it uses the Pagerank technology as a result it makes the search result completely accurate. Google has worked very hard on getting rid of excess bit or byte from their pages to make it go as fast as it possibly can. Google developed new algorithms which proved that there was no limit as to how fast you could go in searching the most relevant information. Google’s services include Alerts where you receive news, Blog Search, which finds on people’s topics; Book Search; Images; Maps, where you find directions anywhere in the world; News. Some on the Google’s tools are Blogger, where you make express ideas online; Earth, lets you discover the world over your PC; Translate, view pages in other languages. Furthermore, Google has also a web browser built for speed, stability and security.
Larry Page: Google would understand exactly what you mean and give back what you want.
References:
http://scenariothinking.org/wiki/index.php/What_is_Google's_business_model?
http://www.google.com/intl/en/options/
http://investor.google.com/faq.html
http://www.seobook.com/archives/000273.shtml
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